5 Million Apple TV's sold

Posted on November 13, 2012 by Austin White

The Verge did a nice piece on the growth in the Apple TV.   This past year Apple sold 5 million Apple TV.  Apple stiill considers this a "hobby" for them and not a core functionality yet in the consumer space.

The business continues to grow well, but if you look at the revenue, it's quite small, so it still has the hobby label. But it's a beloved hobby, but we continue to focus on it, and believe there's something there. We'll continue to pull the string and see where it takes us.

The key thing I think there is it is a beloved hobby !

Posted in AppleTV


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